Keyword is a search term. Both for user and website owners. Users search about any thing for a specific purpose. Site owners offer the same in their sites. Google is the mediator. Google shows the list about the searching topics. Only 10 to 15 sites takes place on the 1st page. Every site owner desires to be placed on the 1st page. Therefore, it becomes a competition among-st the site owners. Now, we have to do some thing for making our place in the top position. Therefore , let us go to the deep into the subject matter.
Importance of Keyword
Google crawler read and index the sites. It gives rank as per quality of the contents. Crawler and users both searches key-word first. Crawler does not search the keyword like us. An artificial intelligence works there. Here we found that keyword is vital. Therefore, title of the content should be as visitors choice. Thinking for the perfect word for a content is keyword research.
If crawler is one side of a coin, other side is visitors. All the site owners are competitors of each other. Therefore , We should not use the same key-word twice in a site. If anyone do it then he will be the competitor of his own. If we are to write contents of the same topic twice, we can write by changing the keyword. Normally, We use 1 to 2% keyword in whole content. If we use more than that , Google can remove the content. Besides title, first paragraph and meta description should contain keyword.
Types of key-word
There are three types of keywords.
First is Focus keyword, second, Mid tail keyword and Third one is long tail keyword.
Focus key-word is the main topic of the content. Mid tail key-phrase is a specific phrase of the main topics. Long tail key-phrase is more specific but less common. Generally four or more words are there in a long tail keywords.
For example, a content for writing on Healthy food. Focus key-word is Healthy food. We can make a sub heading as mid tail key-word is Indian Healthy food or else. For long tail key-word it may be homemade Indian healthy food or anything. https://support.google.com/google-ads/answer/6325025?hl=en
As we know the title of the content is the keyword. Now one have to think if he is an user then what he will write in the searching page. As we know this thinking is keyword research. This is the most important part to reach at the audience. Therefore we have to define our mission clearly to the users. For that we should have a clear concept of that subject. We can take help from search engine result page for this purpose. For ranking point of view we should analyse the sites of the same keyword. A landing page helps a lot . Therefore we can make a landing page latter. Besides keyword we should write a heart touching content. That will be a high quality content.
Therefore, while writing we should keep in our mind the search intent. If we face strain for more related keyword then help is available. There are many sites provide keywords by analyzing the main topic. This may be free or paid tool.
Keyword search intent
There are four types of search intent. 1. informational intent 2. Navigational intent. 3. Transactional intent 4. Commercial intent.
1. informational intent is that when people try to find any information about a particular topic. Therefore, we should have a informational page about our site.
2. Navigational intent:- Some times people search for a specific website. They search by name like our website name for buying any thing or any other reason.
3. Transactional intent and 4. Commercial intent. :- Some time people searches sites for the purchase point of view. If they choose a product and bought then a page is required for payment gateway. Therefore , a transactional page complete the mission of the site.
To get more traffic from Google, we have to see that the content made with the correct key-phrases density. Certainly, it should be within a limit of 2%. .
The most ideal approach to find these keywords, as it was shown by a great many big sites and online organizations. It is to utilize key-phrases from Google search proposals. This is a base to make content for our site.
By making content around the keywords that our users is utilizing to discover data on the web. We have to provide extra benefit to our site guests. this will increase the number of clicks in our site. If the number of clicks is higher , Google may place our site with higher rankings. This will help to increase the number of traffic in our site.
We must view and search the other sites of the same niche. This will help us to know about offer that we can made more for our guests than others.. Therefore, this will attract more traffic. It may convert more selling. when more clicks gets our site, there is a fine chance for ranking higher.
This page we show the audience that they are searching for. It is a standalone web page. It is required for marketing. visitors lands on this page after clicking. We know this page is a call to action. Landing page increases the conversion rate. This page changes the visitors into customer. Therefore , It is must for digital marketers. Some organization provide this on line. https://www.izito.co.in/?q=online+landing+page+creator&sess